It’s time to celebrate unproductivity, roll around and revel in it. From baking to barre, dancing to daydreaming, every act of self-care deserves a standing ovation. After all, in a world full of go-getters and jet-setters, dabbling in downtime is nothing short of radical.

With scents that raise spirits and textures that soothe souls, S&G makes every occasion glorious, no matter how small. That’s why we invited everyone to Book the Bathroom and make it their happy place.

We shot a series of modular vignettes. Tapping into various lifestyle moments as well as product. These were then used by the media agency to create reactive assets that could be tailored to various audiences.

1 shoot. 5 products. Infinite assets.