Wild and a little untamed, like the eco-indulger (target audience), We created ‘The Coola Wild Swimming Club’ to capture the spirit of nature and our target audience.

A desire to live in the moment and be free of restrictions.

Our campaign utilised lifestyle creators to promote brand awareness. Their content utilised a bespoke track inspired by listening to a favourite radio station. The VO providing subtle brand messaging.

Beauty creators provided content that spoke educated around key product call outs.

Additional creators were utilised to create product focused content, motion and stills. We provided backdrops for them to shoot against to ensure uniformity. Each backdrop inspired by an element of swimming.

All creators were provided with merch to deepen the story telling of the club. A tote with air holes to allow wet swimming costumes to dry, towels, and a cork key ring so that your keys would float if you lost them swimming.

All content was adapted for paid media usage across 5 markets.