Lipton ice tea
Sunshine is a
state of mind
Lipton Ice Tea are a summer brand right. Sunshine, the beach, heat.
But to us sunshine is a state of mind.
The skies don’t need to be blue for a smile to radiate warmth. the rain doesn’t have to stop you dancing. The clouds don’t mean the end of the fun. Sure, you might not be sunbathing in La Vilette but with the right spirit you can still let the funshine out.
We took to the streets of Paris to bring the Funshine by distributing 1000s of ltd edition LIT cans containing Vit D. But that wasn’t enough.
We used creators to spread the positive energy with sax performances and dancers who got tired commuters moving.
Our campaign culminated in an event at La Folie Douce where we brought the funshine with performances from French “Grammy” nominated artist Julien Granel and Sax player Rayan.
Meanwhile, on the slopes additional creators spread the joy as a flock of flamingos.