Pre-bed relaxation can sometimes be a gamble. 

No matter how much you prepare - a bath overflowing with bubbles, scented candles, and a curated playlist - there are some things you can’t control. 

The neighbours love of late night drum ‘n’ bass, the kids getting up out of bed, for the third time, the sudden re-emergence of that cringe moment on the bus 5 years ago. 

These moments can be a game of chance, who knows what might get in the way of that state of zen. 

We can’t control the stresses in your life. But Perfect Zen can transport you to a place where these stresses matter a little less, if only for the length of your bath.

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Our audience was broad with different factors that might affect their sleep.

To allow for this we created one hero video that highlighted multiple sleep stresses. Cut downs were then available for the brand to use to target specific audience types.