Zalando wanted to tackle one of the big obstacles to diversity and freedom: stereotypes. The brand wanted to say goodbye to these outdated stereotypes and say hello to a richer world of freedom known as ‘Zerotypes.’

We chose to take a selection of inspirational creators back to school - the place stereotypes for most of us are experienced and ingrained.

They presented their vision for the world of Zerotypes in a video interview where they told their stories of how trying to conform affected them, their vision for a world free of stereotypes and how fashion provided them with a creative outlet for self-expression and self-love.

The campaign was very well received with 95% positive sentiment.

Award: Silver - Best Fashion & Style - Influencer Marketing Awards 2021